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nDash Writer Profile for Esther Lombardi

Headline

Copywriter | Sales & Marketing | SEO Analyst | Technical Writer

About Me

I'm an accomplished journalist, copywriter, copyeditor, SEO expert, content writer, sales and marketing associate, and digital producer with extensive experience in writing, editing, and multimedia storytelling. I have more than 20 years of experience creating and optimizing content for web copy, sales pitches, white papers, blogs, email campaigns, and books and ebooks. 


I transform complex topics into innovative, engaging, and informative stories while working to increase a website's ranking in the most important search engines. I am a highly driven, results-oriented expert with excellent problem-solving and analytical skills. 


Highlights of my experience include…
 ☛ Creating comprehensive, fresh content with appeal via InDesign, Photoshop, HTML, etc. to generate leads and compel action. 

☛ Forging trusting and loyal connections with peers, management teams, and community members to drive future partnerships and spark story and contact leads. 

☛ Leveraging strong editorial skills to generate flawless, SEO-optimized copy, ensuring expeditious delivery from writing to publication. 

☛ Developing original content development search-friendly architecture solutions and keyword research.

I am positioned to benefit your team with my expertise in composing innovative content and my commitment to exploring and expanding upon fresh story ideas. I look forward to discussing my qualifications in more detail.

Industries I Write About

Business

Technology

Science & Medicine

Law & Politics

Education

My Writing Samples

We Need More Women in Tech, and Here’s What You Can Do About It

Women are less likely than men to pursue STEM careers, but it’s not due to a lack of initial interest or talent. Somewhere along the way, girls and women are turning in other directions, so only about 18 percent of women earn degrees in computer science, and 19 percent earn engineering degrees, according to the National Girls Collaborative Project.

http://www.payscale.com/career-news/2015/02/we-need-more-women-in-tech-and-heres-what-you-can-do-about-it

The Power of Career Role Models for Kids

More than 75% of American children say their teachers, coaches, family members, friends, and community leaders are the role models they look up to daily. Role models offer inspiration and motivation but also real-world insights into the world.

https://outschool.com/blog/the-power-of-career-role-models/

The Top 3 Challenges Facing Sales Teams

2022 presents new challenges for your sales teams. Here are three top challenges you’ll face and how you can navigate them.

https://www.capterra.com/resources/sales-challenges/

Bill & Melinda Gates Foundation Offers Employees 52 Weeks Paid Parental Leave

Who says extended parental leave is just for tech companies like Netflix or Microsoft? The Bill and Melinda Gates Foundation recently announced a new parental leave policy of 52 paid weeks for mothers or fathers during the first year after the birth or adoption of a child, plus unlimited time off for all employees.

http://www.payscale.com/career-news/2015/10/bill-melinda-gates-foundation-offers-employees-52-weeks-paid-parental-leave

Why the Lower Unemployment Rate Is Bad News

The unemployment rate has declined to 5.3 percent this month, but no one’s planning a parade to celebrate. If you’ve been keeping up with news on the economy, that might sound crazy. After all, this is the lowest unemployment rate since April 2008, when the recession was first taking hold. Why aren’t we cheering in the streets?

http://www.payscale.com/career-news/2015/07/why-the-lower-unemployment-rate-is-bad-news

Bernie Sanders Proposes Free Tuition, But Can It Work?

You’ve probably already heard about Sen. Bernie Sanders’ free-college tuition bill, which that promises a tuition-free education, so students can attend state colleges or universities with little cost. It sounds like a great idea, right? We’d no longer be able to complain about all the uneducated masses. Every student would have access to training to land them a career they’d love, without the burden of crushing student loan debt. Employers would have access to a more highly skilled pool of applicants. Eventually, even the economy as a whole could improve. So why isn’t everyone on board?

http://www.payscale.com/career-news/2015/05/bernie-sanders-proposes-free-tuition-but-can-it-work

We Need More Women in Tech, and Here’s What You Can Do About It

Women are less likely than men to go into STEM careers, but it’s not from a lack of initial interest or talent. Somewhere along the way, girls and women are turning in other directions, with the result that only about 18 percent of women earn degrees in computer science and 19 percent earn engineering degrees, according to the National Girls Collaborative Project.

http://www.payscale.com/career-news/2015/02/we-need-more-women-in-tech-and-heres-what-you-can-do-about-it

Super Bowl Ads Show Changing Gender Roles at Home and at Work

This year’s Super Bowl commercials were all about the dad-vertising. Social media spheres were in a complete uproar over the latest string of ads featuring dads who were caring for their children — swimming, potty-training, brushing hair, comforting, and hugging. There wasn’t a dry eye in the house, according to more than one post.

http://www.payscale.com/career-news/2015/02/super-bowl-ads-show-changing-gender-roles-at-home-and-at-work

Experience

Web & SEO Marketing Services

• Spearheaded web admin, hosting, and interactive marketing projects for various industries, including Fashion, Finance, and Real Estate. • Developed and designed websites with SEO strategy and implementation using platforms like WordPress, Shopify, Drupal, and HubSpot. • Managed visual design, content development, and optimization to enhance user experience and drive traffic.

Company: GriffinWink

I worked there from 3/2022 until 11/2023

SEO Analyst / Web Specialist

• Implemented marketing, digital, and content strategies to boost client brand awareness and conversions. • Researched and optimized websites on various platforms to drive targeted audience growth. • Crafted and executed marketing campaigns for optimal ROI across social media and email platforms.

Company: Know Marketing

I worked there from 3/2021 until 5/2022

Affiliate Manager

• Conducted market research and competitive analysis to optimize online marketing campaigns. • Developed marketing and promotional plans for various affiliate programs in Fashion and Health/Wellness industries. • Established and nurtured relationships with affiliate networks such as CJ, Amazon, and ShareASale.

Company: Hip Happenings, LLC

I worked there from 9/2020 until 3/2021

Sales And Marketing Specialist / Tech Sales Associate

• Managed accounts for clients like Amazon, Google, and Coca-Cola, creating compelling proposals. • Developed website content and crafted marketing campaigns across various industries. • Collaborated with global clients, showcasing strong communication and negotiation skills.

Company: Ideum

I worked there from 1/2015 until 8/2020

Contributing Writer

• Created compelling content for readers on ThoughtCo, optimizing SEO-friendly marketing campaigns. • Developed and scheduled content across social media and CMS platforms for maximum engagement. • Contributed to ThoughtCo's mission of promoting lifelong learning through informative and engaging articles.

Company: THOUGHTCO, llc

I worked there from 1/2014 until 3/2018

Contributing Writer

• Researched and wrote engaging content on women at work, productivity strategies, and breaking news for PayScale. • Collaborated with cross-functional teams to ensure content aligned with company goals and audience needs. • Analyzed data and trends to create insightful articles resonating with over 8,000 customers.

Company: Payscale

I worked there from 3/2014 until 3/2016

Contributing Writer / WordPress Specialist

• Wrote engaging content on various topics including celebrities, health & wellness, and parenting for Full on Monet, LLC. • Pitched article ideas and managed content workflow using Asana to ensure timely publication on WordPress. • Edited and optimized blog posts to drive traffic and engagement on the website.

Company: She's a Full On Monet

I worked there from 5/2021 until 10/2022

Content I Write