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nDash Writer Profile for Jennifer Phillips April

Headline

Freelance Writer and Strategy for SaaS, Hospitality, Pets, and MarTech

About Me

I help companies grow their revenue through strategic content. For the past decade, I've written blog posts, ebooks, case studies, emails, and more for brands like Newsweek Vault, Chewy, Zappi, Canary Technologies, and more. My blend of journalism and marketing helps me craft content that connects with your ideal client and demonstrates how your product differs from the competition. 

My SEO and content marketing experiences started in the mid-2000s. I started a homemade dog treat website and grew it to 87,500 visitors a month. I gave away dog treat recipes and grew a loyal audience that asked me all kinds of doggie health questions I didn't know the answers, to. I did what any publisher would do, I researched and found out. 

When not writing, I'm often found reading a novel in my hammock or exploring the local food scene. 

Core Skills: 

You can reach me at jen@jenphillipsapril.com. I look forward to connecting!

Industries I Write About

Health & Wellness

Technology

Education

Business

My Writing Samples

Consumer Profiling: The Complete Guide

Loved writing this piece for Zappi! Zappi is a MarTech platform that helps CPG, Retail, Finance, and Telecommunications improve their customer research game.

https://www.zappi.io/web/blog/consumer-profiling-the-complete-guide/

8 AI Examples in Hospitality that Win Guests and Boost Profitability

Changes are coming fast for the hotel industry. This piece shows a few ways hotels can embrace AI to do their jobs better.

https://www.canarytechnologies.com/post/ai-hospitality-examples

Square Review: Is it Right for Your Business in 2024

This piece for Newsweek Vault is a guide for smb owners looking for a payment system.

https://www.newsweek.com/vault/small-business/square-review/

Are Password Managers Safe?

Admit it, the thought's crossed your mind. With data breaches on the daily, are password managers safe? This piece for Newsweek Vault looks at some of the most popular password managers.

https://www.newsweek.com/vault/small-business/are-password-managers-safe/

Grow Your Hotel's Profits with These Winning Revenue Practices Management

I've worked with this revenue management consulting client since 2021. I write the articles and newsletter.

https://www.hospitalitynet.org/opinion/4120480.html

Revenue Management Is More Than Technology and Analysis… It Also Requires Good Judgment

Another popular piece I ghostwrote for a revenue management consulting client.

https://www.hospitalitynet.org/opinion/4119730.html

The Pet Food Industries' Dirty Little Secret

Another advertorial style post geared toward dog lovers' concerned about their pet's health.

http://petsnacks.com.au/the-pet-food-industries-dirty-little-secret/

8 Fastest Growing Content Types To Grab Your Customer's Attention

I'm the Tech Columnist at AWAI property Tech Copywriter. I write about the intersection of technology and writing.

https://digitalcopywriter.com/8-fastest-growing-content-types-for-grabbing-the-attention-of-your-ideal-client/

Alacena is a Foodies' Paradise

This gourmet food shop in Playa del Carmen offers tasty treats as well as private chef service.

http://www.theplayatimes.com/2018/04/20/alacena-a-playa-foodies-paradise/

Spatial Computing Offers Powerful Storytelling Tools

As storytellers and digital marketers, it's smart to pay attention to all the tools at our disposal. This piece explores ways we can use new technology to tell better stories.

https://digitalcopywriter.com/spatial-computing-and-writing-opportunities/

What is the Ideal Dog Diet

This post serves as an advertorial style blog post driving traffic from Facebook ads to the website so that prospects can order the treats.

http://petsnacks.com.au/what-is-the-ideal-dog-diet/

Experience

Copywriter, Ghostwriter, and Content Marketer

Writer. Traveler. Strategist. Seeker of Sunshine. From the small-town American South to the beaches of Mexico, I tell stories for a living that inspire and open wallets. Top 5% LinkedIn SEO Assessment 575K views and most most-read article on a client’s site 20th most-read article in 2020 for a site with 12.8K subscribers 100% goal conversions with traffic increase by 31% (via Daysmart Pet) 30-40% average increase in web traffic after SEO rewrite (professional services site) Boosted response

Company: Write Words Marketing

I worked there from 1/2010 until now

Content I Write