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nDash Writer Profile for Kali Armstrong

Headline

Content Writer Specializing in B2B, SaaS, Real Estate, Marketing, and Digital Wellness

About Me

Hi, I’m Kali—a freelance SEO writer and certified digital wellness educator. My mission? Helping brands reach their audience with content that’s genuine, relatable, and impactful.

With over a decade of experience, I’ve found that the best content doesn’t push for a sale—it builds a real connection. By blending authenticity with strategic SEO, I create pieces that rank and resonate.

So, what’s it like to work with me?

Think the bubbliness of Jessica Day, a hint of Nick Miller’s deadpan humour, and the deadline dependability of Rory Gilmore. In other words, you’ll get content that’s clever, engaging, and always on time.

Industries I Write About

Real Estate

Business

Lifestyle

Health & Wellness

My Writing Samples

Small business bookkeeping: Step-by-step guide to master your money

You didn’t start your business to wrestle with spreadsheets or chase down receipts. You started it for the freedom to create, flexible hours, and the chance to build something you’re actually excited about. But once money starts moving, you need to know what’s coming in, what’s going out, and what’s left to fund your next big idea. That’s bookkeeping. Sure, it sounds about as fun as hearing your own voice on a recording playback, but it doesn't have to be that painful. This guide breaks down t

https://www.waveapps.com/blog/how-to-do-bookkeeping-for-small-businesses

Bova Natural Website Copywriting

Bova Natural website copywriting.

https://bovanatural.com/

Should Your Startup Build in Public or Stay in Stealth Mode? A Founder’s Guide

For decades, startups have thrived in secrecy. A cramped garage. A dimly lit basement. A couple of founders grinding away in silence, refining their ideas away from prying eyes. Some still take this approach, while others are flipping the script — sharing revenue numbers, product roadmaps, and lessons learned in real time. With competition for consumer attention at an all-time high, is a stealth mode startup strategy best or should founders learn to build in public? Here’s how to decide.

https://tbdc.com/should-your-startup-build-in-public-or-stay-in-stealth-mode-a-founders-guide/

Case Study: Nucleus Independent Living

How Nucleus Independent Living Transformed Care Communication + Efficiency with AlayaCare’s Family

https://static1.squarespace.com/static/60998d0babee903ea48fb14d/t/672be1e04341b051976fa11a/1730929122581/AlayaCare_Nucleus-CaseStudy-Final-Design.pdf

A Traveler's Guide to Data Roaming: How it Works and Why it Matters

To help you avoid a post-vacation financial hangover, we’re simplifying the world of data roaming, covering everything from how it works, to what it costs, and providing alternative solutions — so you can spend your money on memorable experiences instead of emergency cellphone service.

https://www.airalo.com/blog/a-travelers-guide-to-data-roaming

How to leverage branding in healthcare to attract more patients

Use this guide to shape your practice’s marketing strategy to retain current patients and attract potential patients.

https://www.tebra.com/theintake/practice-growth/get-new-patients/attract-more-patients-branding-in-healthcare

Why It’s On Leaders To Champion Digital Wellness In The Post-Pandemic Workplace

As we slowly enter into the flexible post-pandemic workplace, digital wellness will become imperative for organizational success, and the onus will be placed on our leaders to ensure their employees have the skillsets needed to thrive. **This is a ghostwritten piece I created for Amy Blankson after completing her Digital Wellness Certificate Program.

https://www.forbes.com/sites/amyblankson/2021/07/05/why-its-on-leaders-to-champion-digital-wellness-in-the-post-pandemic-workplace/?sh=1e6aded81a37

Incentive pay strategies: a step-by-step guide for small business owners

Boosting performance and getting rewarded for it — that’s what performance pay is all about! This approach ignites motivation, leading to increased productivity, top-notch work quality, and outstanding service. By linking incentives to sales, customer satisfaction, productivity, or work quality, you can inspire your team to perform their best and enjoy the rewards that come with it.

https://joinhomebase.com/blog/what-is-incentive-pay/

How to Simplify Collaboration with a Freelance Writer Friendly Brand Style Guide

Imagine being at a silent disco, dancing among strangers, only to discover your headphones are playing a completely different tune. You’d probably feel a bit offbeat and awkward, and that’s exactly how it feels to write for a brand without a freelance writer-friendly style guide. Thankfully, with a few tweaks, your brand style guide can act as the metronome — keeping your brand and freelancers in sync so you can both dance the night away without missing a beat.

https://www.ndash.com/blog/how-to-simplify-collaboration-with-a-freelance-writer-friendly-brand-style-guide

Why Real Estate Investing Suits the Millennial Mindset

With an eye on work-life balance and creating lives beyond the boardroom, millennials want to work just enough to maintain their standard of living. While some characterize this as pure laziness, I see it as a radical mindset shift that emphasizes working smarter over working harder — and my prediction is that passive income will have a significant role to play in the transition.

https://www.blueridgeam.com/post/why-real-estate-investing-suits-the-millennial-mindset

Why Content Marketing is Worth Investing in During a Recession

After carefully navigating the tumultuous waves of the pandemic, small businesses are now facing the biggest wave of all, a recession. While many strategies can help you stay afloat, content marketing is uniquely qualified to weather this storm. So, before you start rationing your resources, read on to learn why content marketing is even more worthy of investment during a recession.

https://www.ndash.com/blog/why-content-marketing-is-worth-investing-in-during-a-recession

Nanoinfluencers for Brand Storytelling

Every brand has a ‘why’ and it’s what differentiates you from everyone else. Sure, you know why you started your company and what keeps the fire burning late at night, but do your customers?

https://gatsby-ai.medium.com/nanoinfluencers-for-brand-storytelling-8fd51d8b1528

Experience

Content Writer

Company: Self-Employed

I worked there from 1/2016 until now

Corporate Communications Specialist

Company: International Fitness Holdings Inc.

I worked there from /2020 until /

Technical Communications Consultant

Company: Newtec A/S

I worked there from / until /

Marketing Coordinator

Company: Forzani Group Limited

I worked there from / until /

Content I Write