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nDash Writer Profile for Liz Froment

Headline

Financial Services Content Writer

About Me

Hi, I'm a Boston based content writer. 

After a career in finance, working in mutual and hedge funds, I pivoted to a freelance writing career.

Today, I partner with brands in finance, insurance, and banking. Clients include The Financial Brand, American Express Business Class, First Citizens Bank, Eastern Bank, Thrivent, Western & Southern, AAA, Capital One Auto, Protective Life, and Travelers, among others.

My expertise in finance and insurance means I can go above and beyond many other writers when it comes to crafting content around a keyword, performing content audits, and creating a content strategy.

I price on a per-project basis with flexible rates, so don't hesitate to reach out if you have any questions. 

Industries I Write About

Technology

Business

Lifestyle

Finance

My Writing Samples

How to Approach Family Business Succession Planning

Family-owned businesses — from small two-person-owned brands to Fortune 500 companies — generate 64% of America’s Gross Domestic Product (GDP) and employ 60% of the U.S. workforce. For many family business owners, the goal is to keep the company in the family, passing it down for generations to come. However, those plans don't always happen automatically and without potential conflict. That's why succession planning is especially critical for the long-term success of family-owned businesses. Her

https://www.easternbank.com/insights/how-approach-family-business-succession-planning

Market volatility: What it means and how to manage with confidence

Market volatility can feel unsettling, but it's a normal part of investing. Learn what causes it, how it's measured and practical ways to stay steady through the ups and downs.

https://www.thrivent.com/insights/investing/market-volatility-what-it-means-and-how-to-manage-with-confidence

The Real Reason Customers Leave Your Bank Starts Inside the Mobile App

50% of digital banking users are willing to switch providers for a better digital experience, and the app is where that experience lives. Banks have always had deep insight into their customers’ financial lives. The difference now is using it to reach consumers before they leave.

https://thefinancialbrand.com/news/banking-technology/how-bank-mobile-apps-drive-loyalty-195106

5 Things to Know About the Big Beautiful Bill for Seniors

The Big Beautiful Bill for seniors may reduce costs for some retirees while increasing financial pressures on others, depending on age, income, and healthcare status. Understanding what’s in the OBBBA and when changes take effect can help you navigate financial planning decisions for the future.

https://www.bankerslife.com/insights/personal-finance/5-things-to-know-about-the-big-beautiful-bill-for-seniors/

Can You Inherit Debt? What Happens to Debt After Death

Losing a loved one is never easy—and the last thing anyone wants during a period of grief is unexpected financial stress. If debt collectors begin calling or you discover bills you didn’t know existed, it can feel overwhelming.

https://colonialpenn.com/insights/denying-inheritance-can-you-inherit-debt/

What Is Buy Now, Pay Later? A Practical Guide for Shoppers

BNPL isn’t just for clothes or electronics anymore. Today, you’ll see buy now, pay later websites and apps across categories—from everyday purchases to bigger-ticket items like furniture and flights. Younger adults are drawn to it as a more flexible alternative to credit cards.

https://www.acg.aaa.com/connect/blogs/5c/money/what-is-buy-now-pay-later-a-practical-guide-for-shoppers

A Guide to Financial Planning for Every Stage of Life

Life rarely follows a straight path—and your finances are no exception. That’s why financial planning doesn’t only focus on one moment in time. It’s an ongoing process that grows with you, helping you adapt your goals, income and priorities as life changes.

https://www.acg.aaa.com/connect/blogs/5c/money/guide-to-financial-planning-for-every-stage-of-life?cid=bank_mtg_j_bl_finplancaregiver

How Analytics and Data Can Help Transform Travel and Expense Management

Organizations are leveraging T&E data as a strategic business intelligence that could help drive efficiency, optimize spending, and boost employee satisfaction.

https://www.americanexpress.com/en-us/business/trends-and-insights/articles/how-analytics-and-data-can-help-transform-travel-and-expense-management/

Sample Portfolio

You can see a number of additional samples here.

http://lizfroment.com/portfolio/

Experience

liz@lizfroment.com

I'm a freelance finance, insurance, and real estate writer. I've worked with clients on topics ranging from maximizing social security to commercial lease provisions and workers' compensation insurance. My experience in this area plus my in depth knowledge of content marketing allows me to go above and beyond just writing.

Company: lizfroment.com

I worked there from 10/2012 until now

Content I Write