nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Matthew Delman is a B2B product and content marketing expert with over 17 years of experience specializing in cybersecurity, fintech, and martech. He is a storyteller focused on untangling complex technical topics and translating them into clear, customer-centric narratives across the entire marketing funnel.
His expertise covers full-funnel strategy, driving measurable results from awareness to conversion:
Content & Strategy: Developing and optimizing content (whitepapers, blogs, case studies, collateral) infused with data from voice-of-the-customer and competitive intelligence programs.
Product Marketing: Leading messaging, positioning, and GTM strategy for products in technical sectors like Endpoint Security, Cloud Security, and Tax & Compliance.
Business Impact: Proven ability to accelerate growth, including a 150% increase in site traffic and influencing $300K in closed-won deals via customer reference programs.
Matthew applies his deep-seated marketing and technology knowledge to accelerate results for startups and enterprises alike. His areas of technical expertise include endpoint security, cloud defense, threat intelligence, attack surface management, and artificial intelligence security operations.
Content portfolio at https://authory.com/MatthewDelman
Google Chronicle, part of Google SecOps, is a powerful tool for security data analysis at organizations regardless of size. Using the platform effectively, however, requires configuring the important step: ingesting security data. This guide will cover the critical steps for using Google SecOps and properly structuring data ingestion to ensure you get the most out of the platform.
https://netenrich.com/guides/configure-data-ingestion-google-secops
This eBook was the top lead-generation asset at Morphisec for 18 months.
Another ghost-written blog for RedPoint Global. This one is a how-to about building customer-centricity into healthcare marketing.
https://www.redpointglobal.com/blog/how-to-build-a-consumer-centric-healthcare-organization/
This is a thought leadership blog post that I ghost-wrote for John Nash, CMSO of RedPoint Global, about how marketers can prepare for the future of customer engagement
https://www.redpointglobal.com/blog/what-is-the-future-of-marketing/
A ghostwritten blog post for Dennis DeGregor, RedPoint Global's SME on financial services.
A "state of the market" research report written for Ardent Partners that touched on the electronic invoicing and electronic payments marketplace in 2016. This report was written using primary research that I also conducted.
A case study on Speedeon Data that I wrote for RedPoint Global.
https://www.redpointglobal.com/wp-content/uploads/2018/07/CA-SpdOnUS0318-01-Speedeon-hi-res.pdf
This is a blog post from 2020 covering the changes in endpoint security.
https://blog.morphisec.com/endpoint-security-is-harder-than-ever
Techstrong Group provides impactful and timely content to the buyers you need to target. Whether you’re looking to fill up your funnel or establish your brand as a leader in the market, we have the reach to get you in front of your ideal audience. Key accomplishments: * Created company's first customer advisory board * Drive business development to raise awareness with new prospects in DevOps, cybersecurity, cloud native, AI, and digital transformation * Led content marketing strategy to drive
Company: Techstrong Group
I worked there from 3/2023 until 8/2023
LookingGlass is a threat intelligence, attack surface management, and third-party continuous monitoring vendor focused on the Federal Government and financial services.
Company: LookingGlass Cyber Solutions
I worked there from 6/2022 until 11/2022
Randori is focused on external attack surface management and continuous automated red teaming. It competed against CAASM, EASM, VM, Pentesting, and CART solutions.
Company: Randori
I worked there from 11/2021 until 4/2022
Morphisec is an endpoint security vendor focused on breach prevention, competing against EDR/XDR, MDR, AV, and NGAV solutions as well as offering solutions in the cloud workload security space and DFIR services. Also head roles as Senior Content Marketing Manager
Company: Morphisec
I worked there from 11/2019 until 11/2021
A fintech company focused on tax and compliance problems globally.
Company: Sovos
I worked there from 11/2018 until 11/2019
• Ideated fresh content ideas, stories, and formats based on industry narratives and customer needs • Increased blog traffic by 150% year over year• Conducted SEO keyword research and implemented SEO strategy for blog post content • Captured customer stories to show the real-world value of RedPoint Global’s solutions• Ghost-wrote two thought leadership blog posts per week in collaboration with 14 SMEs • Managed relationships with freelance writers & designers• Produced monthly reporting on conte
Company: RedPoint Global, Inc.
I worked there from 9/2016 until 8/2018
• Crafted engaging email copy for more than 25,000 members• Managed channel strategy for financial operations-focused website• Wrote custom research reports and long-form benchmarks• Generated four thought leadership articles per week for publication on news and research blogsites• Managed production and promotional strategy for Contingent Workforce Weekly podcast
Company: Ardent Partners
I worked there from 6/2014 until 9/2016
• Worked cross-functionally across research, web, marketing, sales teams to generate impactful primary research reports for midsized industry analyst firm • Established new editorial workflow for reviewing and publishing industry analyst reports produced by more than 40 thought leaders and industry analysts company-wide• Generated content for marketing-focused news website• Tracked and reported on internal content operations metrics• Managed a four-person team of editors and content specialists
Company: Aberdeen Group
I worked there from 9/2012 until 2/2014
• Managed editorial calendar for investment email newsletter with 250,000 subscribers• Drove SEO strategy for Cabot Heritage corporate website • Wrote direct response copy that promoted the company’s stock picks and investment advice• Managed production of sales landing pages to drive downloads
Company: Cabot Heritage Corporation
I worked there from 1/2012 until 6/2012
• Acted as final editorial quality control for between 20 and 60 press releases per week under tight, constantly changing deadlines• Managed client relationships on a one-to-one basis, including correcting errors in published press releases, answering questions about press release distribution, and ensuring client instructions were clear to other departments • Achieved a rate of zero production errors for eight consecutive quarters• Prioritized workflow among bicoastal team of editors; including
Company: The Nasdaq OMX Group
I worked there from 1/2009 until 12/2011
Freelance content creation and marketing advisory
Company: Delman Marketing & Research
I worked there from 1/2021 until now
Company: Prevalent
I worked there from 9/2023 until now