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nDash Writer Profile for Melissa Cooper

Headline

B2B & B2C Writer l Content, Copy, and Story-Driven Strategy

About Me

I help brands and organizations turn complex ideas into clear, engaging content that connects with real people.

My work spans B2B and B2C, with experience across marketing, wellness, pet care, technology, and regulated industries. I’m especially strong at translating technical or nuanced topics into accessible, audience-first stories that inform and inspire action.

I’ve written blog posts, articles, case studies, email content, and web copy for companies that value clarity, empathy, and thoughtful storytelling. Whether the goal is education, engagement, or conversion, I focus on content that serves both the business and the reader.

Industries I Write About

Business

Technology

Finance

My Writing Samples

s Your Business PCI-DSS-Compliant?

This blog post provides a clear, high-level overview of the Payment Card Industry Data Security Standard (PCI DSS), including who must comply, why compliance matters, and what ongoing compliance typically involves. Written for a business audience, the piece translates a complex security framework into accessible, practical language while maintaining regulatory accuracy.

https://melissacooperwriter.com/is-your-business-pci-dss-compliant/

Turning Data Governance into a Business Story: Marketing Audit Services to Decision-Makers

B2B marketing strategy article demonstrating how storytelling can help technical services, such as data governance and audit consulting, resonate with non-technical decision-makers. Focuses on translating complex offerings into clear business value.

https://melissacooperwriter.com/turning-data-governance-into-a-business-story-marketing-audit-services-to-decision-makers/

How to Get the Most Out of Instagram for Your Pet Rescue

Strategy-driven blog post outlining how pet rescues can use Instagram to increase engagement, visibility, and real-world impact. Combines platform-specific tactics with firsthand experience supporting animal welfare organizations.

https://melissacooperwriter.com/how-to-get-the-most-out-of-instagram-for-your-pet-rescue/

How to Read Food Labels Like a Pro: A Simple Guide to Smarter Grocery Shopping

Educational wellness blog post designed to help readers make more informed grocery choices by clearly explaining how to read food labels. Combines practical guidance with an approachable tone to support healthier, more confident decision-making.

https://melissacooperwriter.com/how-to-read-food-labels-like-a-pro-a-simple-guide-to-smarter-grocery-shopping/

Sample Work That Converts: Why Email Sequences Deserve a Spot in Your Portfolio

Educational blog post demonstrating how email sequences can showcase lifecycle thinking and conversion-focused copy. Includes a mock onboarding email series with visual layout to illustrate strategy, tone, and execution for a B2C pet wellness brand.

https://melissacooperwriter.com/sample-work-that-converts-why-email-sequences-deserve-a-spot-in-your-portfolio/

Budgeting During a Layoff: How to Survive (and Maybe Even Thrive) When the Paychecks Stop

Personal finance and lifestyle blog post drawing from lived experience to provide actionable budgeting strategies during a layoff. Blends practical money management with emotional support for readers in career transition.

https://melissacooperwriter.com/budgeting-during-a-layoff-how-to-survive-and-maybe-even-thrive-when-the-paychecks-stop/

Exploring AI Marketing: Key Insights, How It Works, and the Best Tools to Drive Success

Long-form blog post exploring how AI is reshaping modern marketing, including key use cases, how AI-driven tools work, and practical considerations for adoption. Written to translate complex concepts into clear, actionable insights for marketing and business audiences.

https://melissacooperwriter.com/exploring-ai-marketing-key-insights-how-it-works-and-the-best-tools-to-drive-success/

Does Your Business Need Cyber Insurance?

Also referred to as cyber risk insurance, cyber insurance is a special type of insurance policy developed to help organizations mitigate risk exposure. A cyber insurance policy offsets any costs involved with the recovery phase after the discovery of a cyber-related security breach. The roots of cyber insurance go back to errors and omissions (E&O) insurance, another type of professional liability insurance to mitigate risks associated with claims of negligence against the business.

https://melissacooperwriter.com/does-your-business-need-cyber-insurance/

Experience

Freelance Writer

I create high-quality B2B and B2C content for marketing teams, agencies, and organizations, including blog posts, articles, case studies, email content, and web copy. My work spans marketing and digital strategy, wellness and lifestyle, pet and animal welfare, and regulated or technical topics. I specialize in translating complex ideas into clear, engaging content that builds trust and drives action.

Company: Independent / Various Clients

I worked there from 8/2009 until now

Content I Write