nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
B2B Manufacturing & Technical Content Specialist with 20+ years of professional writing and content marketing experience.
I specialize in turning complex subject-matter expertise into clear, credible content for technical and industrial audiences. My current work spans manufacturing, packaging, automation, robotics, food processing, medical device packaging, sustainability and regulatory topics.
I regularly interview engineers, product managers, executives, sales leaders and other subject-matter experts, combining their expertise with independent industry research to develop thought leadership that is technically informed, engaging and useful to the reader.
My experience includes white papers, technical and bylined articles, customer success stories and case studies, webinars and conference presentations, website and landing-page copy, email campaigns, sales collateral, blogs, SEO content and integrated marketing campaigns.
Before specializing in manufacturing and technical content, I spent eight years developing B2B and B2C content for more than 2,000 national clients across a wide range of industries. My earlier background in sales and client relations also gives me a strong understanding of the commercial side of content: who the audience is, what matters to them and how complex information can support a buying decision without sacrificing credibility.
Areas of Focus:
Manufacturing • Automation • Robotics • Packaging • Food Processing • Medical Device Packaging • Sustainability • Technical B2B • Thought Leadership • SME Interviews • Industry Research
Content Specialties:
White Papers • Technical Articles • Bylined Features • Case Studies • Customer Success Stories • Webinars • Conference Content • Website Copy • Email Marketing • Sales Collateral • SEO Content
Selected work spanning B2B and technical content, website copy, thought leadership, articles, case studies, email marketing, sales collateral and long-form content. My work combines strong research, SME insights and clear storytelling to turn complex ideas into compelling content for the audiences that matter.
https://www.behance.net/MichaelBTerry
Explore my professional background, writing and content experience, industry expertise, and recommendations from clients, colleagues, and business leaders I’ve worked with throughout my career.
https://www.linkedin.com/in/michael-terry-a407627/
Website copy I developed for my own small business, from overall brand positioning and messaging to customer-focused service content. This sample demonstrates my ability to build a web presence around a company’s audience, services, and value proposition.
https://firesidewebcontent.com/
B2B thought-leadership article exploring the operational and business challenges growing food manufacturers face when relying on co-packers, and when bringing packaging production in-house can support greater control, flexibility, and scalability. This piece demonstrates my approach to translating complex manufacturing considerations into accessible, business-focused content.
https://www.behance.net/gallery/254790291/Snack-Bar-Manufacturing-Strategy-B2B-Copywriting
B2B customer case study exploring how Hardy Diagnostics addressed a real-world technical challenge. The piece combines technical subject matter, business challenges, solution-focused storytelling, and measurable customer value for a specialized manufacturing audience.
https://www.behance.net/gallery/173229633/TECHNICAL-WRITING-HARDY-DIAGNOSTICS-CASE-STUDY
Develop B2B marketing and thought-leadership content for the food, medical device, and industrial packaging industries. Interview subject-matter experts and conduct industry research to create technical articles, white papers, case studies, webinars, conference presentations, website content, email campaigns, sales collateral, and integrated marketing content. Collaborate with engineering, product management, sales, executive leadership, and strategic partners to translate complex automation, ro
Company: Content Developer
I worked there from 7/2021 until now
Developed B2B and B2C content for more than 2,000 national clients across a wide range of industries, including multi-page websites, landing pages, email marketing campaigns, blogs, eBooks, and other digital content. Used audience research, SEO, competitive analysis, and brand strategy to create customer-focused messaging. Also recruited, trained, and managed staff and freelance writers while helping lead content operations and editorial development.
Company: Senior Copywriter/Copy Team Lead
I worked there from 2/2013 until 7/2021
Provided freelance copywriting and content development for agencies and their clients, including website copy, blogs, product launches, sales content, travel and destination marketing, and brand messaging. Developed content through client interviews, independent research, SEO strategy, and audience analysis, including ongoing blog work for a multinational printing company with more than 1,200 locations worldwide.
Company: Independent / Agency Partnerships
I worked there from 1/2012 until 9/2026