nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Copy creative with an MBA — meaning I can take a concept from strategy through execution with a sales focus in mind. Plus, I can look at any data you have after the fact and tell you what's working and what's not.
Pricing subject to change on a project-to-project basis.
View samples across the spectrum of writing, from long-form educational content to a series of emails
https://rachelbarthel.journoportfolio.com/
A more in-depth look at some social media pieces.
https://docs.google.com/document/d/1kK0GVzJWmHRvbLc8_lkHr2rBv4B2r7p47TkRzx4pnBg/edit
- Lead messaging strategy across new financial product launches and quarterly campaigns (subjects included crypto, stocks, ETFs, options, and more) - Wrote and edited copy across lifecycle, performance, brand, and retention marketing materials (emails, paid ads, social, OOH, blog posts, in-app posts, video, and more) -Collected and generated new financial content for weekly email newsletters
Company: eToro
I worked there from 10/2021 until 1/2024
- Collected and generated new content for social media posts across all major platforms for telecom, health care, small business, and pro bono clients - Wrote copy for digital ads, commercials, email blasts, landing pages and social media posts, staying true to brand voice across entire digital advertising campaigns - Worked cooperatively with data/UX team to ensure best SEO practices for marketing copy
Company: BNO
I worked there from 10/2018 until 10/2021
- Wrote and edited blog posts, bylined articles, press releases, whitepapers, and website copy for health care, IT, consumer electronics, real estate, and financial services clients - Generated story ideas for client blog posts, articles, and press releases - Wrote, edited, and managed uploads of blog posts on company blog - Ran interviews with clients to facilitate the writing of blogs, bylines, and press releases
Company: Gregory FCA
I worked there from 6/2016 until 9/2018