nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I help B2B and expertise-led organizations turn what they know into content people can find, understand and trust, whether they're searching on Google or asking an AI platform for an answer.
I'm an AI search, SEO and content strategist with 26 years of experience working with 70+ brands, including Zillow, Athene, State Farm, The Home Depot, Lowe's and Better Homes & Gardens. My background spans content strategy, SEO, editorial leadership, brand storytelling and senior copywriting across financial services, healthcare, higher education, real estate, SaaS and other complex industries.
Today, my work sits at the intersection of SEO, AEO/GEO and human-centered storytelling. I help organizations identify what content to create, update, consolidate or reposition; uncover search and audience gaps; strengthen priority pages; and translate performance data into specific recommendations their teams can execute.
Because being discoverable isn't just a technical problem. It's a clarity, authority and story problem. Search engines and AI platforms need to understand why your organization is credible and relevant, while the human on the other side still needs a reason to care.
Recent work includes:
• Zillow: Applied story-led AI-search optimization principles to content that produced the #2 top-performing article in a learning center with hundreds of resources within two months. The article generated the second-highest impressions across the site and continued earning clicks even when AI provided the answer first.
• Trusted Answer Audit: Developed a human-led AI visibility methodology that analyzes how ChatGPT, Perplexity and Google AI understand a brand, maps high-intent audience questions, evaluates priority pages and turns the findings into a prioritized 30/60/90-day roadmap.
• B2B SaaS: Served as an extension of Storable's marketing team on GTM campaigns. The client described our first campaign as one of its most successful launches ever, exceeding sales-team lead goals and producing what they called their strongest messaging in years.
• Athene: Developed campaign copy for a multi-piece B2B financial services campaign featured as a special FORTUNE magazine cover wrap. The work translated complex retirement and annuity messaging into clear, engaging creative for financial professionals and was recognized with a Platinum MarCom Award.
I've also led creative and content teams, managed SEO and multi-channel strategy for Fortune 500 brands, built editorial frameworks, and spent decades translating complicated subject matter into content people actually want to read.
If your organization has deep expertise but the digital world isn't fully understanding it yet, that's the gap I help close.
Applied story-led SEO and AI-search principles to content for Zillow's Learning Center, balancing answer-ready structure with the human storytelling that earns the click. Within two months, the article became the #2 top-performing piece among hundreds of resources, generated the site's second-highest impressions and outperformed content that had been live for years.
https://www.zillow.com/learn/how-to-find-private-landlords/
Developed campaign copy for Athene for a multi-piece B2B campaign featured as a special FORTUNE magazine cover wrap. The campaign translated complex retirement and annuity messages around financial strength, innovation, product performance and partnership into clear, engaging brand creative for financial professionals. The work was recognized with a Platinum MarCom Award.
https://drive.google.com/file/d/1lQ4KtEWiPLBtZd13jF9vwa18jWJMNZS7/view?usp=sharing
Created a strategic framework for evaluating how brands are understood and represented across AI search. The Trusted Answer Audit combines AI visibility testing, high-intent audience-question research, competitive analysis and page-level evaluation to identify content and authority gaps, then translates the findings into a prioritized 30/60/90-day roadmap.
https://ampersandcopyandcontent.com/aeo-audit/
Translated a complex, high-stakes real estate finance topic into clear, answer-ready content for Zillow. The article directly defines the concept, explains its financial implications and anticipates the reader's next questions before expanding into deeper guidance. It demonstrates my approach to making expert subject matter accessible without sacrificing accuracy or depth.
https://www.zillow.com/learn/what-is-an-appraisal-gap/
Built this Zillow resource around a broad query with numerous related user intents, organizing complex information into direct, retrievable answers about ownership, property records, renovations, historical research and more. The piece demonstrates how thoughtful information architecture can serve human readers while making individual answers easy for search and AI systems to understand.
https://www.zillow.com/learn/who-lived-in-my-house-before-me/
Developed this in-depth Zillow Learning Center resource using an answer-first structure designed for traditional and AI search. The 10-minute guide addresses multiple related search intents through direct answers, semantic depth and highly scannable sections while translating a complex, relationship-driven topic into useful, human-centered guidance.
https://www.zillow.com/learn/how-to-play-well-with-your-agent/
Partnered with Storable's internal marketing team on B2B SaaS go-to-market campaigns, developing strategic messaging and copy across landing pages, email and sales-support content. The first campaign became one of the company's most successful launches, exceeded sales-team lead goals and produced what the client described as some of its strongest messaging in years.
https://www.storable.com/products/collections/
Lead AI search, SEO and content strategy for B2B and expertise-led organizations. Help brands improve how they're found, understood and trusted across traditional and AI search through content audits, opportunity analysis, page optimization and strategic roadmaps. Clients include Zillow, Athene and other national brands, with work spanning financial services, real estate, healthcare, higher education and professional services.
Company: Ampersand Copy and Content
I worked there from 3/2021 until now
Led and mentored a multi-level copy team of 7+ for a global education technology company, overseeing website, landing page, email, paid and organic social, and direct-response campaigns. Served as Copy Director on major creative initiatives, managed staffing and professional development, and helped grow the team from 4 to 7+ while maintaining quality, brand consistency and client expectations.
Company: 2U, Inc.
I worked there from 10/2019 until 3/2022
Founded and led a digital media platform spotlighting purpose-driven companies and social impact. Built the brand's editorial strategy, voice, content framework and guidelines from the ground up; managed writers and creative partners; analyzed content performance; and developed partnerships with featured organizations. Led content across editorial, social and digital channels while maintaining a cohesive brand narrative.
Company: Kind Co.
I worked there from 3/2016 until 4/2020
Led content and organic search strategy for a national SaaS marketplace. Used performance data to identify high-value search opportunities, increasing gifting-related clicks from 4% to 42% and conversion from 0.44% to 1.23%. Helped 59 new pieces generate 60K organic visits in six months and grew weekly organic revenue to $15K+, reaching $109K during peak holiday season.
Company: Cratejoy
I worked there from 5/2018 until 1/2019
Led a 10-person creative team supporting multi-channel content strategy, development and SEO for Fortune 500 brands. Managed writers, editors, fact-checkers and production partners while overseeing content across articles, social, video, infographics and other formats. Worked with major brands including State Farm, Brighthouse Financial, WebMD, Lowe's, Publix and Salesforce.
Company: MXM / Meredith Xcelerated Marketing
I worked there from 1/2017 until 1/2018
Developed and published digital content for 12 national media brands, including Better Homes & Gardens, Martha Stewart Living, AllRecipes and SHAPE. Helped build an affiliate marketing program through audience and influencer research, partnership development and performance reporting. Digital campaigns generated 1.4 billion views and reached 16 million people across the portfolio.
Company: Meredith Corporation
I worked there from 5/2016 until 1/2017
Led editorial content for an expertise-driven financial services association, including 12 annual magazine issues, digital content, email and social. Partnered directly with banking executives and industry leaders to translate complex business topics into thought leadership and educational content, while managing editorial calendars, content strategy, interviews, writing and editing.
Company: Iowa Bankers Association
I worked there from 3/2013 until 3/2016