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nDash Writer Profile for Shireen Stephenson

Headline

Tech Conversion Copywriter and SEO Specialist

About Me

Hi! Thanks for stopping by.

With ISC2 CC, CompTIA Security+, and ISO 27001 lead auditor certifications, I'm equipped to help SaaS businesses like yours grow through strategic positioning and messaging.

AND, as an ISC2 member in good standing, I engage in continuous professional development to keep track of changes in your industry. In recent years, I have volunteered at the ISC2 Congress and participated in exam development for the CC exam.

I'm well-versed in AEO/SEO strategy and a Claude power user who can create skills and artifacts to drive results for your organization. 

Forget bland, generic copy: I connect with YOUR unique audience to get results for YOU.

How? My copy takes into account the intersection between sales, marketing, and AEO/SEO. Most generic copywriters ignore this critical link.

If you're doing business today, multiple challenges already claim your attention: supply chain volatility, fluctuating demand, privacy regulations, cybersecurity, customer acquisition, and economic uncertainty.

The last thing on your mind: content strategy, digital marketing, copywriting, and AEO/SEO. 

With me, you get: ✓ A clear content strategy tailored to YOUR needs (not a one-size-fits-all plan) ✓ AEO/SEO-optimized content for your business (not someone else's) ✓ Engaging copy with brand stories that resonate with your audience (not some generic audience)  ✓ Impeccable research and subject matter expert interviews that increase trust in the reliability of your content.

Ready to talk? Leave me a quick message or comment: I read and reply to every single one. 

Industries I Write About

Education

Industrial

Technology

Finance

Health & Wellness

Law & Politics

Science & Medicine

My Writing Samples

New Ironclad Email Security Visibility Within SIEM & SOAR

A watched pot never boils, but unwatched emails can leak. Poor email security visibility and slow incident response multiply the rate of data exfiltration — the flow of stolen data into the Darknet abyss. The result? Prolonged downtime, damaged reputations, and lost revenues.

https://docs.google.com/document/d/1JG1EJYVVaeA7byLE1InlOsTXrHF4zw2ZDMjNynst0YI/edit?usp=sharing

Network Segmentation Versus Micro-Segmentation in an OT Environment: Does It Really Matter?

In the age of the 4th Industrial Revolution, data is king. It’s the impetus that drives IT/OT convergence in some of our most critical industries. Smart cities like Dallas are merging IP subnet-based VLANs and utility infrastructure to track water usage and leaks, enabling smart water conservation.

https://docs.google.com/document/d/1LUUGSLlDffWxMHw7uCUUFBqjcdHLwCLDpgsr68u1Ryc/edit?usp=sharing

Demystifying TEM (telecom expense management)

Learn how TEM can help you find cost savings for customers, earn their trust, and increase your revenue efficiency. In this guide, you’ll learn about: 1) The New Telecom Challenge 2) TEM as the Solution 3) The Market Opportunity That Increases Your MRR (monthly recurring revenues)

https://docs.google.com/document/d/1KYIz-MvVY67MpmBlnrLTOZovECa2sRC_qSS1hDghWu0/edit?usp=sharing

LinkedIn Profile Optimization: Proven Ways to Double Your Success

Looking for a new job and stressing over your LinkedIn profile? Do this instead to navigate your path to success.

https://ivyexec.com/career-advice/2022/linkedin-profile-optimization-proven-ways-to-double-your-success/

The 10 Biggest Benefits of Being a Veterinarian (Provet Cloud)

It’s part of your job but never fails to affect you. Suffering animals, tails barely wagging, the once lively exuberance dimmed, the glossy coat dull and patchy. Whoever said vets have the best jobs never experienced code blues. Before you quit, consider these 10 reasons to find fulfillment in your work again.

http://www.provet.cloud/blog/10-benefits-of-being-a-veterinarian

What Is a Data Pipeline?

If you're a 21st-century business, you've likely considered hiring a data scientist. If you haven't, blame the newness of the field: data science only entered the business lexicon in 2001. That's when William S. Cleveland introduced it as an extension of the field of statistics. Then, in 2009, Hal Varian (Google's chief economist) offered a prescient insight.

https://docs.google.com/document/d/1oaAiYo1M3TOAtXW-TgtqngdJZurg34PQVf3g3FDfqOA/edit

Business Consulting Sample Post: 3 Types Of Global Business Consultants Making Their Mark

This blog post was written as an exclusive for content marketing agency Verblio.

https://www.blogmutt.com/blog/business-consulting-sample-post-3-types-of-global-business-consultants

Challenge: A Single, Accurate View of Telecom Assets and Expenses

TEM (telecom expense management) helps you eliminate complexity, pinpoint the exact factors contributing to rising costs, and identify opportunities for ongoing savings.

https://intelisys.techadvice.pro/auto3/d12o2hzw3t5d7/bqhrbu39r59ff/TEM-Whitepaper

The #1 Secret to Making a Successful Career Transition (and Avoiding Outright Rejection)

Making career transitions can be scary. However, it can also be an exciting time of treading new paths and exploring new visions. Find out how you can put your best foot forward and reclaim your destiny.

https://ivyexec.com/career-advice/2022/the-new-blueprint-to-career-transitions-for-results-driven-executives/

4 Surprisingly Easy Ways to Jumpstart a Stalled Executive Career

Are you a CEO or C-suite leader frustrated with the trajectory of your profession? Here are 4 surprisingly easy ways to reclaim your power and jumpstart a stalled executive career.

https://ivyexec.com/career-advice/2022/4-surprisingly-easy-ways-to-jumpstart-a-stalled-executive-career/

4 Proven Tips for CEOs to Project Confidence During a Presentation

As a business leader, you know that presentations come with the job. But like other presenters in the digital age, you’ve probably encountered a few distractions. There’s a lot of information vying for people’s attention. How does a CEO remain relevant in the age of the smartphone, social media, and VFX animation?

https://ivyexec.com/career-advice/2019/4-proven-tips-for-ceos-to-project-confidence-during-a-presentation/

Why Some Women Get Better Insurance Rates

The battle of the sexes is heating up — but not in the kitchen (or bedroom). Instead, we're getting in the ring with insurance companies. Before you envision bloodied knuckles and knock-down fights to the bitter end, relax. First, we're going to let you in on a little secret: some women really do get better insurance rates.

https://shireenstephenson.contently.com/

Harnessing The Power Of Sensor Data And Predictive Analytics To Achieve Operational Efficiency

The age of the digital twin is here, and sensor data is its backbone. Digital twinning technology is blurring the boundaries between our physical and digital worlds today. How it works: Component-based sensors are integrated into industrial assets and connected to cloud-based platforms. Volumes of data are continuously retrieved from the sensors and analyzed. The crux of the framework, machine learning algorithms, drive the ROI of sensors.

https://docs.google.com/document/d/1tzt7BHLtqq9QS-ZgGHy-7veVINDOvbmEPh7d-3Z8Pu8/edit?usp=sharing

The Looming Conflict Between Privacy and National Security: A Tale of Two Cryptocurrencies

What price anonymity? The prospect of going incognito is thrilling, even intoxicating, in a world filled with catharsis-driven social media posts. Being anonymous is empowering — but elusive. Today, websites collect a treasure trove of web visitor data, and marketers use that data to deploy targeted marketing campaigns. For the 18-24 age group, businesses pay $0.36 per person for their data, which amounts to an eye-watering $14,253,466.27 a year.

https://docs.google.com/document/d/1j6w_rUSy8bfmBkHtjPa8b73nQfk9FnMLLv5PzUTU28I/edit?usp=sharing

Canadian Immigration: Proven Ways That Will Empower You To Land A New Job

Did you know that the phrase “immigration to Canada” returns more than one (1) trillion results in Google? Meanwhile, the phrase “job search in Canada” returns more than two (2) trillion results. Of the top 10 countries that take the most migrants, Canada sits at No.3, just behind the United States and Germany. It’s a popular destination for new immigrants. Take Robert Wang, for example. In 1986, the AI-focused entrepreneur won a coveted graduate scholarship to England’s University of Essex.

https://docs.google.com/document/d/1jnUvcBo0SF4QB6i2fehgvd00xFaiVtWnT6wY6px-hfg/edit?usp=sharing

Experience

Cybersecurity writer and AEO/SEO/LLM strategist

• Experience partnering with CISOs, CTOs, security team, and legal counsel to write authoritative content • Experience creating landing pages, sales pages, demand gen assets, the latter driving the 2nd highest downloads out of 14 assets in Q1 2026 • Ability to achieve 1st page Google rankings & AI overview citations for high-intent technical terms • Ability to create Claude skills and artifacts to drive better AI search visibility & more leads

Company: LastPass

I worked there from 7/2024 until now

Proven track record

•Track record of driving 25% organic traffic growth, 51% month-over-month traffic growth, and 30% increase in year-over-year product trial conversions • ISC2 CC, CompTIA Security+, ISO 27001 lead auditor certifications • KC7 Security Analyst 1 badge • Tools: SEMrush, Claude Code & Cowork, Moz, Ubersuggest, Brightedge, Klue, Profound AI • Past and present clients: LastPass, mabl, Intelisys, Provet Cloud, Ask.com, Proofpoint, Ivy Exec, Bayard Bradford, Garland Technologies

Company: I create content that gets you more leads and revenues

I worked there from / until now

Personal services consultant/Account manager/content strategist

> 90% client satisfaction rating for SEO & content services • Account manager handling content for national and international brands • Managed writer teams to deliver SEO-ready content

Company: Verblio

I worked there from 6/2018 until 10/2021

B2B and B2C Writer

• > 95% client satisfaction rating for SEO & content services • SEO writer for a variety of industries: Healthcare, tech, travel, lifestyle, manufacturing, energy, automotive, and food & beverage

Company: Verblio

I worked there from 11/2016 until 10/2021

Account Manager/Content & Digital Strategist

• > 95% client satisfaction rating for SEO & content services • Account manager handling content for national and international brands • Managed writer teams to deliver SEO-ready content

Company: Verblio

I worked there from 6/2018 until 10/2021

Content I Write

Recommendations

Exceptional cybersecurity writer

Shireen is a thoughtful, research-oriented, and detail-driven writer who can take a complex topic and distill its parts into copy that is accurate yet accessible. She is a great communicator and overall pleasure to work with. Highly recommend!

Liz Corbett, LastPass

Strong Writing Talent

I worked with Shireen on a piece about how executives use LinkedIn to research, network, and communicate. The focus was on optimizing LinkedIn profiles. Shireen is a good communicator, hard worker, and polished writer.

Tony Wenzel, Grove Street Capital

Multiple articles written for the Ivy Exec community!

Thank you so much for being wonderful first as a person. You've written beautiful, in-depth, and high-quality articles for our community and we can't thank you enough. The articles Shireen writes always perform well! We are going to keep working in the future! Best, Ivy Exec team

Snezana Petrovic, Ivy Exec

Thoughtful Tech and Cybersecurity Writer

As most companies work with writers to help tell their stories, there is always a learning curve challenge to specific topics. Shireen quickly stepped in, processed, researched and articulated great educational information on complicated subject matters as cybersecurity and industrial networking. We definitely look forward to working with her in the future.

Mark W Lennon, Network Technology Company

Research White Paper

Shireen Stephenson is very easy to work with and is extremely reliable. We came to her with several initial projects that we had to negotiate the scope on, and she was always clear about what she could deliver on and never let us down on deliveries. She was also quick to address any required client updates. We will work with her in the future and are happy to recommend her.

Monica Caraway, Orange Marketing

A Commitment to Excellence and a Passion for Her Work

As an academic contributor at eNotes, Shireen has crafted expert answers to tough student questions on a variety of subjects, including literature, history, and the social sciences. Her work consistently exceeds our expectations, going above and beyond word counts to demonstrate thorough research and academic expertise. Her attention to detail and flexibility as a contractor make her a pleasure to work with, and I'm happy to offer an enthusiastic recommendation of her writing.

Allison Draper, eNotes