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nDash Writer Profile for Soren Hottenstein

Headline

Personal Finance Writer | SEO Content Writer

About Me

I am a personal finance writer, storyteller, and SEO content specialist with extensive experience creating high-visibility content that drives traffic and engagement. I've been lucky enough to work with leading brands like The Balance, Chime, Bluevine, and Salesforce to craft impactful content strategies and deliver results across B2C and B2B audiences. 

I specialize in:


What I don’t do: I focus exclusively on content that informs, engages, and educates—avoiding promotional or sales-driven formats like social media posts, reviews, case studies, newsletters, and advertising copy.


Some highlights from my work:

I’m all about words that make a difference—content that resonates, creates results, and solves problems. If that’s what you’re looking for, let’s connect!

Industries I Write About

Business

Finance

Technology

Lifestyle

My Writing Samples

Color Guidelines - Salesforce Lightning Design System

I wrote, coded, and published the Color Guidelines for developers and designers on the SLDS website.

https://www.lightningdesignsystem.com/guidelines/color/overview/

Hyperinflation: What It Is and 8 Money Tips to Fight It

Article on a trending financial topic for Chime's blog.

https://www.chime.com/blog/hyperinflation-what-it-is-and-8-money-tips-to-fight-it/

How To Create Financial Projections for Your Business

Financial projections can help you anticipate business performance and gain funding opportunities. Use this guide to help you understand and create these projections.

https://www.thebalancemoney.com/how-to-create-financial-projections-for-your-business-5208979

Dr. Mary E. Walker, aka ‘Sawbones Suffragette’

Celebrate Gettysburg November/December 2022

http://digital.graphcompubs.com/publication/?i=765917&p=32&view=issueViewer&pp=1

15 Cyber Security Trends Expected in 2023

In recent years, cyber security has become a strong focus for organizations of all sizes in the wake of highly publicized data breaches and cyberattacks. This is leading companies to adopt a stronger focus on prevention, versus merely detection or response, to stay ahead of cybercriminals. In this article, we'll be highlighting 15 cyber security trends and their importance.

https://www.devry.edu/blog/cyber-security-trends.html

How to Get Fortune 500 Companies Hooked on Your Writing

Actionable tips for the curious (and aspirational) freelance writer

https://bettermarketing.pub/how-to-get-fortune-500-companies-hooked-on-your-writing-5898729ce9d9?sk=d6abfdb904a88eb77665b6bf3d1ced9a

Soft credit check vs. hard credit check

Let’s take a closer look at soft credit checks vs. hard credit checks to help you understand how personal and business credit scores factor into applying for a business line of credit or loan. This article will explain the differences between these two types of credit pulls, why those differences matter, and how each type of inquiry may affect your business credit.

http://soft-credit-check-vs-hard-credit-check

How Banks Navigate Rising Inflation

Do banks win or lose in a high-inflation scenario? The answer is more complex than you might think.

https://lumosdata.com/how-banks-navigate-rising-inflation/

Experience

Personal Finance Writer | SEO Content Writer

I am a personal finance writer, storyteller, and SEO content specialist with extensive experience creating high-visibility content that drives traffic and engagement. I've worked with leading brands like The Balance, Chime, Bluevine, and Salesforce to craft impactful content strategies and deliver results across B2C and B2B audiences. I specialize in long form content (blogs, articles, interviews, white papers, documentation, design guidelines, and thought leadership ghostwriting.)

Company: Self-Employed

I worked there from 10/2020 until now

Senior Technical Writer

• Partnered with cross-functional teams to develop and maintain comprehensive documentation for Salesforce products. • Created user guides, developer guides, API docs, release notes, and troubleshooting guides. • Simplified complex technical concepts for diverse audiences, ensuring accuracy and consistency.

Company: Salesforce

I worked there from 4/2023 until 10/2024

Personal Finance Writer

• Crafted well-researched technical articles on relevant personal finance topics such as entrepreneurship, small business marketing, social media management, office management, startups, and more. • Conceptualized and wrote 1-3 long-form personal finance articles per month. • Client recognition for attention to detail, relatable writing style and research capabilities.

Company: The Balance

I worked there from 10/2020 until 1/2023

Freelance Journalist

• Conducted research and interviews for magazine features and spotlight stories. • Wrote articles about current events, local experts or artists, and other relevant topics for Adams County, PA readership.

Company: Celebrate Gettysburg Magazine

I worked there from 11/2021 until 1/2023

Content I Write