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nDash Writer Profile for Suzanne Scacca

Headline

Technology and Business Writer + SEO Specialist

About Me

I've been creating honest, high-quality, and search-optimized content for publications, tech companies, and businesses for over 10 years. 

Why do I do what I do? 

At the last job I had, I was hired to manage projects for a web design and marketing agency, only to be told 6 months later that I needed to rebuild the entire operation from scratch. I'd never had the opportunity to take on such an endeavor and it really opened my eyes. I learned a lot about web design, hiring, content marketing, business management, client management, and much, much more. 

Rather than let that knowledge and experience go to waste at a company that didn't need me anymore, I quit my job and moved into writing full-time. And now I write about the kinds of things that I've done firsthand and worked on perfecting for other companies.

I should mention that I'm not in the habit of taking on one-off writing gigs as I don't believe it's possible to create effective content that way. Instead, I work with clients over long stretches -- from a few months to a few years -- with the intention of creating credible and authoritative content that sets the right tone for their brand and gives visitors/customers/users a reason to return to the site again and again. 

Industries I Write About

Technology

Business

My Writing Samples

Focus keyword: What it is and how to pick the best one for your page

In addition to doing SEO work for clients, I like to break down the various concepts and strategies to ensure that others know what they're doing, too.

https://mangools.com/blog/focus-keyword/

How Much Do Yoga Instructors Make?

I love being able to empower others to start freelancing or start profitable side hustles. So I've written countless posts for SideHustles.com that do just that.

https://sidehustles.com/how-much-do-yoga-instructors-make/

WordPress vs. WP Engine: What’s going on and what can you do about it?

I'm working on keeping tabs on the WordPress/Automattic vs. WP Engine drama. Because of the huge impact this lawsuit could have on 43% of the web, this is a story that needs to be followed.

https://webdesign.tutsplus.com/wordpress-vs-wp-engine-whats-going-on-and-what-can-you-do-about-it--cms-109021a

What to do when one of your WordPress plugins gets compromised

This post explains why WordPress sites get hacked and what to do if the plugin is the underlying reason for the vulnerability.

https://webdesign.tutsplus.com/what-to-do-when-one-of-your-wordpress-plugins-gets-compromised--cms-109077a

Do Website Policy Disclosure Pages Always Have To Be So Ugly?

As consumers grow more wary about online privacy and security, I thought I'd help web designers contribute to the solution.

https://www.smashingmagazine.com/2020/10/website-policy-disclosure-pages/

What's New in eCommerce

In this bimonthly roundup, I tackle 3 to 5 new trends or tools making waves in ecommerce design and development.

https://www.webdesignerdepot.com/2021/02/whats-new-in-ecommerce-february-2021/

Is Your Fintech App Age-Agnostic?

Thanks to the pandemic, more people are turning to the Internet to manage their finances. And this means that designers need to think about how their once Millennial-friendly designs need to be repurposed for older users.

https://www.telerik.com/blogs/is-your-fintech-app-age-agnostic

Experience

Freelance Content Writer & SEO

I am a content writer. Over the years, I've primarily focused on educating small businesses and entrepreneurs on SEO, technology, WordPress, and business improvement. Previously, I worked as a content manager for a boutique marketing agency, so I am well-versed in content creation strategy, research techniques, SEO, and marketing trends. I conduct my own research, develop original content, and assist with post-creation tasks like image selection, CMS management, and social media promos.

Company: Self-employed

I worked there from 1/2013 until now

WordPress Course Creator

I've created an entire series of WordPress and SEO classes. Some you'll find published over at. Use this link to view them: https://skl.sh/2ySm3Rs. You'll find additional courses here: https://suzannescacca.com/product/video-courses-and-tutorials/

Company: Self-employed

I worked there from 11/2018 until now

WordPress Tutor & Website Consultant

I have used WordPress on a daily basis for over 10 years. I work with students (mostly adults) that have questions about the CMS or who want direct helping using it. For instance, I've covered things like: - Getting started with WordPress - Choosing the right domain name - Finding a free theme - Using page builders - Starting blogging - Selling your services - Adding advanced features - And much more My job is to take the complexity out of building your own website, blog, or store.

Company: Self-employed

I worked there from 1/2024 until now

Content I Write