nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
William C. Mayer, has written hundreds of marketing communications that persuaded prospects to become customers. Or strengthened relationships with current customers. Or won back ex-customers. He knows how to deliver tailored solutions that get results. In short, Mayer:
Is consistently recognized for developing simple solutions to complex communication problems.
Has helped grow brands including Dreyfus, iHeart Media, LexisNexis, McGraw-Hill, Oppenheimer Funds, Scholastic, S&P Global, TIAA, Value Line and more.
Password: mayerwrites.com/portfolio
Introduction to content marketing
https://discover.hubpages.com/business/content-marketing-mapping-the-territory
Facets of good business writing
https://discover.hubpages.com/business/the-writers-wheel
Managing the mental aspects of the writing process.
https://discover.hubpages.com/literature/mastering-he-inner-game-of-writing
Mix of writing, editing, and marketing consulting for organizations including Oppenheimer Funds, S&P Global and The City of New York. • Support agile teams digitizing paper-based processes for a pension system. Write brochures, newsletters, web pages, and more. • Edit communications for clarity and compliance issues. • Write long- and short-form web content with a focus on SEO and UX.
Company: Mayer Writes
I worked there from 4/2016 until now
Lead writer on a team dedicated to improving efficiency in the creation of marketing materials. Wrote a large volume of communications for both B-to-B and B-to-C customers and guided materials through the compliance process. • Developed 200+ templates that enabled the marketing department to build on best practices in communications while dramatically shortening time to delivery. • Revised all templates in the months leading up to a re-branding in 2016
Company: TIAA
I worked there from 11/2013 until 3/2016
Assembled and led teams of seasoned marketers to address client needs. Provided marketing strategy and tactics. Developed direct mail, pay-per-click campaigns, print ads and web sites. • Helped launch a patent law firm, including the development of communications that enabled the firm to double in size within a year. • Developed branding, including new name, for a manufacturing company and built new website. New site attracted three times the number of visitors compared with the original site.
Company: Adverpreneurs, Inc.
I worked there from / until /