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Idea from Maureen Quinlan


Tapping into Lateral Industries


Sometimes the best thing to do when marketing to your customers is to leverage interest in other industries. This shows you are aware of the world beyond your company and the realm in which it exists. Just as social media juggernauts use their platform to comment on bigger world issues, your company can make meaningful connections to other industries. The key is keeping it all relevant to your content. This blog will discuss how to make connections with customers by tapping into lateral industri


Maureen Quinlan


  • marketing
  • social media