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Why We Want to Believe in Millennial Marketing
Many marketers cling to the idea that they can market specifically to the emerging dominant generation: millennials. This byline will use the idea proposed in the New York Times that millennials don’t actually exist and marketers should instead focus on reaching their ideal audience. It’s easy to believe in millennial marketing because it simplifies a massive group of people into simple characteristics, but marketing to that broad of a description misses the point of marketing to real people.