nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Maureen Quinlan


Sensory Marketing in Non-Sensory Industries


Often B2B marketing is not a tangible field. B2B companies usually offer software or services that are not physical items. Sensory marketing is a strong way to create customer experiences and understand what they are looking for. But how do you deploy this tactic when what you are marketing is not itself sensory? This byline will explore the idea of sensory marketing and how B2B marketers can use it to their advantage.


Maureen Quinlan


  • sensory marketing
  • B2B marketing
  • tactical marketing
  • Links

  • https://hbr.org/2016/05/when-sensory-marketing-works-and-when-it-backfires