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Idea from Maureen Quinlan

Maureen Quinlan

Title

Sensory Marketing in Non-Sensory Industries

Summary

Often B2B marketing is not a tangible field. B2B companies usually offer software or services that are not physical items. Sensory marketing is a strong way to create customer experiences and understand what they are looking for. But how do you deploy this tactic when what you are marketing is not itself sensory? This byline will explore the idea of sensory marketing and how B2B marketers can use it to their advantage.

Author

Maureen Quinlan

Keywords

  • sensory marketing
  • B2B marketing
  • tactical marketing
  • Links

  • https://hbr.org/2016/05/when-sensory-marketing-works-and-when-it-backfires