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The Modern Conference: Hundreds of Brands, Thousands of Attendees (but very few business cards)
Years ago, people would get back from a conference – even a small conference – with fistfuls of business cards. Today, even though the conferences are getting bigger, the number of people carrying business cards is certainly declining. But does this mean that prospecting at conferences has died? Far from it. In this post, we highlight some prospecting tips for the modern business conference.