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Idea from Maureen Quinlan

Maureen Quinlan

Title

Reimaging Marketing Challenges

Summary

There is a national ban on advertising in Cuba. As the Atlantic article states, “Advertisers in Cuba face the challenge of convincing business owners of the existence, much less the necessity, of their practice.” Inspired by this statement, this byline will reimagine a few marketing challenges, like selling the value of a product, to provide some creative solutions and put marketing into perspective.

Author

Maureen Quinlan

Links

  • http://www.theatlantic.com/business/archive/2016/03/how-do-cubans-do-business-in-a-country-that-bans-ads/474507/