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Idea from Tim Ludy

Tim Ludy

Title

3 Pitfalls of Account-Based Marketing and How to Avoid Them

Summary

With 42% of marketers attempting some form of Account-Based Marketing, the method is definitely on the rise. Unfortunately, most marketers have still struggled to see positive results from the tactic. Early-stage ABM users have actually seen a decrease in customer retention rate and an increase in customer acquisition cost. This blog will show what marketers need to do to avoid these pitfalls and see success with ABM.

Author

Tim Ludy

Keywords

  • account based marketing
  • Links

  • http://v1.aberdeen.com/launch/report/research_report/12467-RR-Account-Based-Marketing-AM.asp