nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
3 Pitfalls of Account-Based Marketing and How to Avoid Them
With 42% of marketers attempting some form of Account-Based Marketing, the method is definitely on the rise. Unfortunately, most marketers have still struggled to see positive results from the tactic. Early-stage ABM users have actually seen a decrease in customer retention rate and an increase in customer acquisition cost. This blog will show what marketers need to do to avoid these pitfalls and see success with ABM.