nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Tim Ludy


Can B2B Content Become Self-Sustaining?


This year, several prominent brands have made major investments in content marketing. PepsiCo created a content studio and Mondelez International launched a new media monetizaton model, both in an attempt to create a self-sustaining content department they could then leverage to help their brands. This blog will explore their strategies and discuss whether it is possible for B2B brands to create content that pays for itself.


Tim Ludy

Industry Category

Find writers and ideas in Business


  • content marketing
  • B2B
  • Links

  • http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402
  • http://adage.com/article/cmo-strategy/pop-star-pepsico-s-big-bet-content-includes-a-movie/304004/