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Idea from Maureen Quinlan

Maureen Quinlan

Title

Olympic-sized Marketing Effort

Summary

NBC just announced their marketing effort for the 2016 Rio Olympics will be 33% larger than its campaign for the 2012 games. This strategy may be an effort to make up for the negative press Brazil has been receiving. This byline will look at how a strategy of mobile, online and traditional marketing is used to increase engagement and put the negative news in the shadows, and serves as a lesson to companies.

Author

Maureen Quinlan

Links

  • http://www.wsj.com/articles/nbcs-olympic-goals-are-high-despite-hurdles-in-rio-1461543592