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What Can Fake Reviews Teach Us About Copywriting?
Imagine having to write credible content on a product you've never used, for an audience you've never met? Sounds a lot like being asked to write fake reviews. But guess what? It also sounds exactly like what every copywriter is asked to do when they take on a new client (in a new industry). This post would highlight some unconventional copywriting tips we can learn from fake reviews.