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Idea from Albert McKeon

Albert McKeon


Banking Assistance That Even Your Grandparents Will Love


Not to be ageist, but younger people typically are more prone to use digital offerings while people of a “certain” age are slower to come around on technology. This blog post will explain why targeting marketing campaigns about personalization toward older demographics isn’t such a bad idea. For one, what person at any age wouldn’t want individualized banking assistance?


Albert McKeon


  • Personalized digital banking
  • personalized guidance