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Idea from Albert McKeon


Don’t Assume Millennials Will Want Your Personalized Offering


It’s assumed that if a consumer service works well on an app, a millennial will give it a try. But millennials are too savvy to try any app. They want a digital offering that provides value and is authentic. This blog post will review how you can market to millennials: by stressing the value they can receive from true personalized banking assistance on your digital platform.


Albert McKeon


  • Personalized digital banking
  • personalized guidance