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Marketing Metrics (for the HR Department)
Bounce rates, clicks, time spent on page. These are just a few of the metrics that marketers track on a regular basis, but should the HR department be tracking them as well? Absolutely! As competition for candidates increases, it's critical for HR pros and recruiters to optimize the application journey based on real data and behavior. This post will discuss the benefits of applying marketing metrics to HR, using real-world examples.