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Idea from Michael Brown

Michael Brown

Title

Early Adopters Are (Still) The Key to Mobile Banking Innovation

Summary

Who can we thank for the convenience, efficiency and personalization of mobile banking apps? How about the early adopters? Without their willingness to try new, unproven technologies (in such a data sensitive space) the innovation we now see in mobile banking today would never have been possible. This post will highlight some of the ways that early adopters (millennials in particular) continue to drive innovation.

Author

Michael Brown

Keywords

  • mobile banking
  • innovation
  • Links

  • http://www.bain.com/publications/articles/customer-loyalty-in-retail-banking-2015-global.aspx