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Number crunchers.... or sexy data scientists?
Data scientists use both unstructured and structured data to build 'proprietary models'... simplified this means they use data to make calculated business decisions. Please focus on data scientist / data science and why companies should care. This is how we want to position ourselves: What kind of person does all this? What abilities make a data scientist successful? Think of him or her as a hybrid of data hacker, analyst, communicator, and trusted adviser.