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Idea from Michael Brown

Michael Brown

Title

Want to Motivate Your Bloggers? Show Them the Lead Gen Numbers

Summary

Far too often, content writers are kept out of the loop when it comes to lead generation. Sure, they write the content that generates leads, but they have little insight into what types of content actually drives sales activity. This blog will explain how sharing a few key metrics will keep your writing team motivated, and working on the content that drives engagement.

Author

Michael Brown

Keywords

  • blogging
  • B2B marketing
  • marketing metrics