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Idea from Michael Brown

Michael Brown

Title

How to Spot (and Avoid) the "Bait-and-Switch" PR Firm

Summary

Whenever a brand first engages with a PR firm, no matter how established and successful that firm might be, there's always one thought going through the back of the client's mind: "This is the team they're pitching me with, but what team will I actually get?" In other words, they are leery of the classic bait-and-switch. Luckily for brands, it's relatively easy to spot a firm that is likely to employ this tactic. This post would offer advice on how to avoid this type of working relationship.

Author

Michael Brown

Keywords

  • pr agency