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Idea from Joe Michalowski

Joe Michalowski

Title

The 3 Consumer Needs Your Digital Health Wearable Must Address

Summary

Discuss the problems with today’s digital health wearables and explain the 3 unmet consumer needs that new products must address to capture the market—durability, long-term user engagement, and value for money. As part of the value for money piece, we can talk about wireless connection, mobile phone integration, and long battery life.

Author

Joe Michalowski