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Idea from George Kuhn

George Kuhn


Signals Analytics Versus Traditional New Product Development Research


The idea of this blog post is to compare the benefits of Signals Analytics platform versus traditional new product development research (surveys, focus groups, feasibility studies, etc.) It would highlight the speed of turn-around, real-time data, cost savings, among others. It would be presented in a comparison graphic in the blog post as well as a listicle format expanding on each benefit.


George Kuhn


  • Analytics
  • Big Data
  • Consumer Goods
  • Market Research