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Idea from George Kuhn

George Kuhn

Title

Signals Analytics Versus Traditional New Product Development Research

Summary

The idea of this blog post is to compare the benefits of Signals Analytics platform versus traditional new product development research (surveys, focus groups, feasibility studies, etc.) It would highlight the speed of turn-around, real-time data, cost savings, among others. It would be presented in a comparison graphic in the blog post as well as a listicle format expanding on each benefit.

Author

George Kuhn

Keywords

  • Analytics
  • Big Data
  • Consumer Goods
  • Market Research