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Idea from Elizabeth Earley

Elizabeth Earley

Title

Data driven marketing series

Summary

I propose a series of three blogs on data driven marketing. The first will be on statistics and trends, summarizing the findings of Accenture's 2016 global survey. The second will be on data management platforms, which ones are best and why. The third will be on how to leverage the data for winning marketing campaigns.

Author

Elizabeth Earley

Keywords

  • data driven marketing
  • data driven marketing trends
  • data management platforms
  • actionable data
  • Links

  • https://www.accenture.com/us-en/insight-global-review-data-driven-marketing-advertising