nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Joe Michalowski

Joe Michalowski

Title

Did We Forget About Marketing with Small Data?

Summary

Big data and predictive analytics are driving some of the biggest decisions in tech marketing today. However, as data gets bigger and bigger, it seems that we’re forgetting about the importance of small data. In this blog, we can talk about what small data is and the role it will play in the world of big data-driven marketing.

Author

Joe Michalowski

Links

  • http://www.marketingtechnews.net/news/2016/jul/22/why-arent-more-brands-harnessing-small-data/