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Idea from Joe Michalowski

Joe Michalowski


Did We Forget About Marketing with Small Data?


Big data and predictive analytics are driving some of the biggest decisions in tech marketing today. However, as data gets bigger and bigger, it seems that we’re forgetting about the importance of small data. In this blog, we can talk about what small data is and the role it will play in the world of big data-driven marketing.


Joe Michalowski


  • http://www.marketingtechnews.net/news/2016/jul/22/why-arent-more-brands-harnessing-small-data/