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As Commoditization Takes Hold, Tech Marketers Must Differentiate Experiences


We’ve reached a point where product features can be replicated faster than ever. This leaves customers with a wide range of competitive products to choose from and companies can’t rely on features alone to differentiate their offerings. This blog will discuss the importance of marketing product experiences, not just features.


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  • http://www.oliverwyman.com/insights/publications/2015/jun/innovate-through-customer-experience.html#.V5KIsJMrLEY
  • http://www.desantisbreindel.com/insights/in-techs-changing-landscape-why-commoditization-demands-proactivity/