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Idea from Joe Michalowski

Joe Michalowski

Title

What’s Your Why? Getting to the Heart of Marketing Content

Summary

Back in January, you wrote about 3 questions marketing content should answer in 2016. The first is “why change?” Let’s follow up on that post and talk about how to actually answer this question. In this post, we can discuss how to determine the “why” of your products, drawing from Simon Sinek’s “Start with Why” lessons.

Author

Joe Michalowski

Links

  • https://www.startwithwhy.com/
  • http://mktr2mktr.com/3-questions-your-marketing-content-must-answer-in-2016/