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Idea from Michael Brown

Michael Brown

Title

Why You Should be Wary of PR Agencies That Never Say "No"

Summary

This blog would talk about the growing importance of focus and specialization when it comes to selecting a PR firm. It would caution readers against going with an agency that is too spread out in terms of the services they offer, and the clients they work with. Rainier is in a great position to tell this story, as you've stuck to a very well-defined service, for a well-defined segment of the market (technology).

Author

Michael Brown

Keywords

  • pr agency
  • market niches