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Idea from Michael Brown

Michael Brown

Title

Can You a A/B Test a Business Card? Yes!

Summary

Data-driven marketing & sales teams will A/B test just about anything - and rightly so. But when it comes to the business card - arguably the most important piece of collateral a business can have - they continue to use the same version meeting after meeting, year after year. This post will raise awareness to the fact that business cards (through Inigo, of course) can now be A/B tested for greater effectiveness. Could be a fun one to post on LinkedIn.

Author

Michael Brown

Keywords

  • business cards
  • a/b testing
  • sales
  • marketing