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Idea from Michael Brown


Can You a A/B Test a Business Card? Yes!


Data-driven marketing & sales teams will A/B test just about anything - and rightly so. But when it comes to the business card - arguably the most important piece of collateral a business can have - they continue to use the same version meeting after meeting, year after year. This post will raise awareness to the fact that business cards (through Inigo, of course) can now be A/B tested for greater effectiveness. Could be a fun one to post on LinkedIn.


Michael Brown


  • business cards
  • a/b testing
  • sales
  • marketing