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How Flexible is Your Agency’s Pricing Structure?
Show me an agency with 15 clients, and I’ll show you an agency with 15 different pricing models. This isn't always the case, but many agencies struggle to implement (and stick to) a model that is consistent, yet flexible. Pricing obviously has huge implications for revenue and cash-flow, but it also affects customer satisfaction, employee turnover, quality of work and other aspects of the business, which is why it's so important to get this right (or correct it if it's wrong).