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Why Your About Us Page Shouldn't Be About You
Excerpt: A funny thing happens when organizations create their “About Us” pages. They actually think the content should be all about them. Ha! Just like every other page on your website, your “About Us” page should aim to prove the value of your product or services to potential customers. How you do so, of course, depends on your organization. But there’s one guiding principle: Avoid self-indulgence.