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Why Companies Are Losing the Engagement War
Even though companies are increasing the amount of content they’re producing by 34%, the overall engagement with that content is down 17%. As marketers see the benefit of marketing their business through content they’re venturing further into the space held by publishers and finding it difficult to compete with these established authorities. This blog will explore why companies struggle to get the views and engagements of an industry brand like TechTarget and what they can do about it.