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5 Lessons Ryan Lochte Can Teach Your Company About Branding
By now everyone knows about the embarrassing Ryan Lochte "robbery." Since the debacle, Lochte has been dropped by both Speedo and Ralph Lauren, costing him millions in sponsorships. So, what can your brand learn? 1) Lies will always be revealed 2) You have to take ownership for your mistakes 3) Social media can be a friend and foe. 4) Big mistakes require a big effort to repair 5) Authenticity is key to recovery