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Idea from S. Justin Stoltzfus

S. Justin Stoltzfus


A Subtle Call to Action in a Not-so-Subtle World


This article would look at how to craft a call to action in a "post-SEO" environment where keyword stuffers have been punished by Google, and smart companies are generally embracing high-quality marketing methods. Tips would include: 1. not barraging readers with CTAs at every step of the process 2. good wording - not "ambulance-chasing" with CTAs, 3. using A/B testing in email campaigns


S. Justin Stoltzfus


  • call to action
  • SEO
  • email
  • CTA
  • outreach
  • natural