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Idea from Michael Blumfield

Michael Blumfield

Title

Selling something complex? Restrain yourself

Summary

When you're promoting something that's complex, expensive or sophisticated (enterprise software, for example), you need to show restraint. Give your audience enough information to feel intrigued and informed – but slightly unsatisfied. This blog shows how written communications about complex, new and sophisticated products need to be subtle, drawing a parallel to jazz vocals.

Author

Michael Blumfield