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Idea from Chris R. Benjamin


Credible Content: Building Authority and Trust in Your Market


In order to make inroads into your market, start with brilliant, targeted content and infuse credibility whenever and wherever you can. To be believable and authoritative, you can: 1) market to influencers and micro-influencers, 2) leverage in-depth buyer persona research, 3) share actionable advice with your audience, 4) engage in social selling, and 5) use case studies and testimonials that address specific product benefits or pain points.


Chris R. Benjamin


  • inbound marketing
  • content marketing
  • Links

  • http://contentmarketinginstitute.com/2012/07/make-branded-content-more-credible-research/
  • http://www.business2community.com/content-marketing/3-content-marketing-tips-establish-credibility-trigger-opt-ins-01563802#Otd5sHQMBTf6oTGf.97