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Leveraging Influencers via Marketing Automation: Why You Should, and How to Do It
81% of marketers who have used influencer marketing have found it to be effective. That’s because B2B audiences listen to industry influencers, and engaging with influencers will increase a brand’s profile. B2B marketers can make inroads with influencers by making a list of people to target, networking with them via social and other channels, and using marketing automation to provide value, co-create content and achieve mutual aims.