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Idea from Chris R. Benjamin

Chris R. Benjamin

Title

Leveraging Influencers via Marketing Automation: Why You Should, and How to Do It

Summary

81% of marketers who have used influencer marketing have found it to be effective. That’s because B2B audiences listen to industry influencers, and engaging with influencers will increase a brand’s profile. B2B marketers can make inroads with influencers by making a list of people to target, networking with them via social and other channels, and using marketing automation to provide value, co-create content and achieve mutual aims.

Author

Chris R. Benjamin

Keywords

  • marketing automation
  • influencer marketing
  • B2B marketing
  • Links

  • http://www.emarketer.com/Article/Marketers-Pair-Up-with-Influencersand-Works/1012709
  • http://www.toprankblog.com/2016/08/rise-with-influencer-marketing/