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Idea from Michael Brown

Michael Brown

Title

No Startup Has Ever Failed from Investing in Marketing Too Early

Summary

Ask a founder of a pre-launch company about their marketing efforts and you're likely to get the "it's too early for that" response. But is it? No at all. In books like Traction, we learn that the reason most companies fail has nothing to do with the product, and everything to do with lack of marketing investment early on. This post would reinforce the idea that marketing should be a core focus of startups from day 1 (and not simply when the product is ready).

Author

Michael Brown

Keywords

  • startups
  • traction