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Idea from Michael Blumfield

Michael Blumfield

Title

Update your sales messaging to fit the "buyer's journey"

Summary

"The market is virtually screaming for non-generic sales messaging," Peter Ostrow writes in his April 2016 report on End-to-End Sales Automation and the shift from the sales cycle to the "buyer's journey. Let's flesh that out with a blog highlighting the differences. It would help readers get a concrete sense of the best practices Aberdeen quantifies so well.

Author

Michael Blumfield

Keywords

  • sales messaging
  • buyer's journey
  • sales automation
  • sales effectiveness
  • Links

  • http://v1.aberdeen.com/launch/report/research_report/12199-RR-end-to-end-sales-automation.asp