nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Marketers: Don't try to fix everything, just what's important
Marketing researchers know not to ask questions about potential activities that the company won't take. It's a waste of time and misleading. Yet marketers sometimes get overly aggressive about monitoring everything they're doing. The successful teams don't monitor everything, just the things that matter most. This would be based on the April 2016 report, "Understanding the Anatomy of Effective Marketing" by Andrew Moravick. We would detail overly analytical efforts vs. more targeted efforts.