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Idea from Michael Blumfield

Michael Blumfield

Title

Marketers: Don't try to fix everything, just what's important

Summary

Marketing researchers know not to ask questions about potential activities that the company won't take. It's a waste of time and misleading. Yet marketers sometimes get overly aggressive about monitoring everything they're doing. The successful teams don't monitor everything, just the things that matter most. This would be based on the April 2016 report, "Understanding the Anatomy of Effective Marketing" by Andrew Moravick. We would detail overly analytical efforts vs. more targeted efforts.

Author

Michael Blumfield

Keywords

  • Effective marketing
  • marketing metrics
  • marketing analytics
  • omnichannel marketing
  • Links

  • http://v1.aberdeen.com/launch/report/research_report/12231-RR-Effective-Marketing-Anatomy-AM.asp