nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Michael Blumfield

Michael Blumfield


Will Wells Fargo set back personalized digital banking?


The uproar from Wells Fargo's aggressive efforts may give customers pause when it comes to personalized digital banking. How does a bank ensure that the messages are well-received by its customers instead of viewed with suspicion?


Michael Blumfield


  • marketing messaging
  • personalized marketing
  • behavioral economics
  • buyer's journey