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Idea from Michael Blumfield

Michael Blumfield

Title

Will Wells Fargo set back personalized digital banking?

Summary

The uproar from Wells Fargo's aggressive efforts may give customers pause when it comes to personalized digital banking. How does a bank ensure that the messages are well-received by its customers instead of viewed with suspicion?

Author

Michael Blumfield

Keywords

  • marketing messaging
  • personalized marketing
  • behavioral economics
  • buyer's journey