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Idea from Matt Volpi

Matt Volpi


Why You Need a Trigger-Happy Email Strategy


B2B companies are often missing out on lots of opportunities to proactively email customers and prospects based on a variety of "trigger events" in the customer journey. Identifying these moments, creating value-added emails and automating their trigger and delivery can amplify sales efforts without salespeople lifting a finger. This post will highlight the opportunity and give some guidelines, tips and examples of how to use triggered automated emails to increase sales.


Matt Volpi


  • email marketing
  • customer journey
  • sales
  • content marketing